Privacy Policy

Last Updated October 2014

SMARTERCARD (a trading name of SMARTERCARD Limited) recognises that your privacy is very important to you and that it is your right to control your personal information. We know that providing personal information is an act of trust and we take that trust seriously. SMARTERCARD will never sell, rent or, except as set out in this Privacy Policy, otherwise disclose any of your personal information, including your Email address, to any third party without your consent. Unless you give us specific consent to act otherwise, the following policies will govern how SMARTERCARD handles the personal information that you provide to us.

This Privacy Policy sets out:

  • Collection and use of information
    • Information storage
    • Information sharing and disclosure
    • Security and prevention against loss, misuse or alteration of information
    • Your ability to edit and cancel your account
    • Changes to this Privacy Policy
    • Contact details

This Privacy Policy is deemed to be incorporated into the Website Terms and Conditions, which you should read together with this Privacy Policy. Capitalised words used but not defined in this Privacy Policy have the meaning given to them in the Terms and Conditions.

Collection and use of information

If you do not register as a Member of SMARTERCARD, the information we collect from you is limited. We log your IP address in order to help diagnose problems with our servers, administer this Website and track usage statistics. Your IP address may vary each time you visit, or it may be the same, depending on the type of internet connection. Either way, it would be extremely difficult for us to identify you through your IP address, and we make no attempt to do so. If you reach this Website by clicking on a link or advertisement on another website, then we also log that information. All of this information is collected and used only in aggregate; that is, it entered into our database, where we can use it to generate overall reports on our visitors, but not reports about individual visitors.
If you choose to register as a Member of SMARTERCARD, you will be able to take advantage of all of the features of this Website. SMARTERCARD collects some or all of the personally identifiable information set out below when you subscribe to the SMARTERCARD service register as a Member of SMARTERCARD, when you access and use this Website and/or when you use SMARTERCARD’s products and/or services. The information we collect will vary depending on the circumstances, e.g., if you use one of our discount vouchers or use some of our services (such as writing a review or entering a competition) we may only collect more limited information.

What we collect

  • Information you submit for your User Profile
    • Email address
    • Title
    • Full name
    • Date of Birth (optional)
    • Telephone home
    • Telephone mobile (optional)
    • Telephone work (optional)
    • Full address
    • Marital Status (optional)
    • No of Dependants (optional)
    • Employer Name (optional)
    • Staff No. (optional)
    • How did you find us (optional)
    • Information about the vouchers and other content, events that you have redeemed or attended.
    • User Material you submit (e.g., your recommendations, ratings, reviews, testimonials, user collections, quiz and other user submissions)

How we use it

  • To check that a payment details are valid
    • To pay your account
    • To send you Voucher Books, promotional offers, SmarterCards and other content that you may like to redeem, participate with, attend.
    • To recommend other affiliated venues and other content that you may like to redeem, participate with, attend.
    • To display your favourites list to others.
    • To communicate with you regarding your Membership, account or purchase of SMARTERCARD’s products
    or services -related matters.
    • To provide you with order and billing history information and statement of vouchers redeemed and monies saved.
    • To contact you about the products and/or services on this Website in which you have expressed an
    • To display your User Profile to others users of this Website (in accordance with security settings).
    • To email you offers, news and information.
    • To send you samples of, or marketing materials relating to, third party products or services which we
    believe may be of interest to you. Such materials may accompany the voucher book(s) you have selected, or may be sent by us separately. Please note that at no time is it necessary for us to provide
    your personally identifiable information to third parties in order to send you these materials.
    • To improve services and enhance personalisation, we may periodically obtain information about you
    from other third party sources from whom we have lawfully obtained this data and add it to your
    registration information. Additionally, authorised SMARTERCARD personnel may update your
    registration information to accurately reflect any new information included in any communications
    received from you.

Communication Preferences

If you do not want to receive emails from us with offers, news and information, you can change your
contact preferences at any time by the following means:

  • Updating your profile at our website
  • Calling customer services free on 08000 758595
  • Emailing
  • Clicking the unsubscribe link contained within any email sent.

Facebook Connection

This is a new service introduced October 2014 available as an opt-in. You may opt-in at anytime by visiting us at
Facebook Connection enhances your membership in the following ways:

  • If you are applying for membership for the first-time Facebook will complete some of the application form with the information it holds saving you time.
  • When you use your SmarterCard at a restaurant or venue a post is automatically generated to update your status informing your friends that you have visited a venue – using the edit post feature you are able to add or amend the post to suit your liking and your friends can Like and Comment too.
  • When you provide a Review this also generates a snippet as a post to your status enabling your friends to read your review and see your star rating, they can also Like and Comment on this post.

Information storage

All information you provide to us is stored in the UK only on secure servers that are protected in secure
facilities including firewall protection and located in those countries that form part of the European
Economic Area or are considered to provide adequate protection for personal information under the
European Union Data Protection Directive (95/46/EC).


‘Cookies’ are small text files that are stored by the browser on your computer. Websites are able to read and write these files, which allows them store things like personalisation details and user preferences.
We currently do not use cookies

Information sharing and disclosure

SMARTERCARD is committed to protecting your personal information. We will not disclose your personally
identifiable information to third parties without your consent except:

  • where SMARTERCARD is required by law to disclose information to third parties;
    • where the disclosure is necessary for the performance of our operations (eg. mail delivery, hosting services, protecting us from fraud, and payment of your account); or
    • SMARTERCARD buys or sells subsidiaries or business units. in connection with a corporate transaction, such as a sale, merger, consolidation or asset sale, or an internal reorganisation, or in the unlikely event of an insolvency. If such a transaction or event required the transfer of customer information, then that information would be one of the transferred assets, but would remain subject to the commitments made in any pre-existing Privacy Policy or equivalent. We also may share your personal information with third parties (ie agents or sub-contractors) specifically engaged by SMARTERCARD to provide services to us, in which case we will require those parties to keep that information confidential and secure and to use it solely for the purpose of providing the specified services to us.

Companies and individuals registered in the SMARTERCARD Affiliate Program receive aggregate information about customers that they direct to SMARTERCARD through links on their websites. No personally identifiable information is provided to affiliate members; the information collected from our affiliates is used strictly for the affiliates program and will not be used for general marketing purposes.
SMARTERCARD also provides analyses of our customers in the aggregate to prospective partners, advertisers, movie distributors and other third parties. We do this so that we and our business partners can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose
personal information about specific customers.

Linked websites are not under the control of SMARTERCARD and we are not responsible for the conduct of companies linked to our Website. Before disclosing your personal information on any other website we advise you to examine its terms and conditions of use and privacy policy. Please note that you have certain rights under the Data Protection Act 1998. You have the right to be told what personal information we hold about you, to correct errors in that information and to prevent
SMARTERCARD from using your personal information for direct marketing purposes. Should you wish to exercise that these rights, or if you have any questions concerning the SMARTERCARD privacy policy at the contact details below.

Security and prevention against loss, misuse or alteration of information SMARTERCARD has implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorised access or improper use. We will continue to enhance our security procedures as new technology becomes available. For transmitting your personal information to us, we use a secure server with a 256-bit SSL certificate from Thwate which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorised interception.

While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Access authorisation is granted only to key SMARTERCARD (SMARTERCARD Limited.) staff only and to our agents or subcontractors if necessary for the performance of our operations or for them to provide services to us. Any information accessed by those agents or subcontractors is required to be kept confidential and secure and is not permitted to be used for any purpose except to provide their services to us.

Backups are run to prevent loss of information, and our Internet servers are housed in secure facilities.

Your ability to edit and cancel your account Affiliates can access “My account” section from every page on this Website to update and correct the personal details that we gathered when you subscribed registered. You must be logged in to access this information. All information is password-protected so no one can access the information but you.

If a member should decide to cancel SMARTERCARD subscription, your account will be suspended immediately once we have received back all the members materials you have been issued. However we are required to may retain your information for accounting and taxation business, operational and administrative purposes and in accordance with applicable laws.

Changes to this Privacy Policy From time to time, SMARTERCARD will review and may edit this policy in accordance with potential changes to our business and as required by law. SMARTERCARD reserves the right to change its Privacy Policy at any time. This Privacy Policy may be amended in accordance with paragraph 1.2 of our Terms and Conditions (of which this Privacy Policy forms part).

SMARTERCARD’s contact details

All correspondence to SMARTERCARD regarding this Privacy Policy should be addressed to:

(Attention: Privacy Officer) SMARTERCARD Limited PO Box 784, Ipswich, Suffolk IP1 9GH, United Kingdom Email:

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